did you use new media technologies in the construction and research, planning
and evaluation stages?
Web 2.0 allows us to be a prosumer as well as a consumer; technology allows millions of people worldwide to be able to see our short, whereas a few years ago, only our teacher and the moderator would have been able to see it.
As well as the other types technology used, I also used my mobile phone to record my audience response. It is an easy way to video and quickly upload it to YouTube/Blogger straight from my phone.
What have you learned from your audience feedback?
Uses & Gratifications
Blumler and Katz (1974)
1. Escape and Diversion from everyday
life - The story shows how technology today can take
over, presenting an interesting way in how the character can escape from the
breakup at the beginning of the short; this is something the audience will most
likely be able to relate to. The short is an extreme situation which allows the audience to escape from everyday life; indulging in the short.
2. Surveillance and Information - The audience watch the protagonist and gain information about him, they
enjoy discovering the story and characters. The short film may also provide
information on the world as it is.
3. Personal Relationships - The short film represents a starting point for discussion, where the
audience and like-minded people can discuss the film and forge relationships,
an opportunity for personal interaction.
4. Personal Identification - The
main character is a young adult male, having a relationship through text
message, with a young adult female, who we meet at the end of the short. Both characters fit the age of my target audience. He may be relatable in many ways for the audience, providing
satisfaction for them, however he represents an extreme of a spectrum on which
the audience is situated. Showing them how his reality has been obscured.
Below I have posted my open questionnaire along with a selection of answers for each question to show a range of results from my audience and how they liked the short film. Did
you enjoy the short film? Explain why?
I really enjoyed it, I liked the mystery of who the girl was.
it was really interesting and different.
was an easy watch and I thoroughly enjoyed it.
liked that the flashbacks at the end of the short told the story.
was your favourite part about the short film?
the music (love Boyce Avenue)
flashbacks and finding out what happening.
I liked the black and white
edit to show the difference between past and present.
was your opinion on the storyline? Why do you think this?
sucked me in, I wanted to know who the number on the note belonged
to understand and follow.
there anything you didn’t understand about the storyline?
it was easy to understand.
it was all good.
was a little confusing at the start because there is no dialect, I
wasn't really sure if they definitely broke up, but apart from that
it wasn't too bad.
was your opinion of the location we chose to use?
choice of locations, I really liked the restaurant, cute and quirky.
were good, but the Christmas decorations were unnecessary.
is your opinion of the acting?
really enjoyed the actors performance.
was professional and believable.
a good job.
you recommend this video to others? Why?
definitely will show some of my friends.
short and easy to watch so yes!
is your opinion of the music in the short?
music fit nicely and the lyrics suited what was happening.
really loved the feel the music added to the short.
parts of the film were most effective? Why?
black and white flashbacks filling in the story, definitely.
first text was really interesting and caught my attention.
parts of the film were least effective?
wasn't much camera movement.
would have liked it better if dialogue was used.
Do you have anything else to add? How do you feel we could make the
some more of the text messages to show how the relationship grows.